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Brothies bone broth chews!
Bringing the natural benefits of bone broth into a convenient chew format, Brothies are made with real bone marrow broth and are packed with protein, glucosamine and collagen to support joint health & coat condition.
Latest news from We.pet
Keep up to date with the latest news on industry leading products, nutrition and events at We.pet.
Feeding garden birds
The RSPB has recently released guidance on feeding garden birds during spring and summer, in an attempt to help reduce the spread of trichomoniasis. We know this will raise some questions with your customers, so we want to help you aid them in making an informed decision.
Chewllagen collagen chews!
Brand new to We.pet for 2026, Chewllagen premium collagen treats are now available! Offering the natural benefits of collagen including joint support, enhanced cartilage regeneration and improved muscle maintenance, Chewllagen is a healthy & tasty option for dogs.
YowUp! yoghurt treats
YowUp! offers creamy, tasty yoghurt treats in a range of varieties targeting specific health benefits. Ideal for sensitive tummies, YowUp! is a brilliant alternative to traditional treats or pastes, and can be fed using toys or feeding mats for added enrichment!
Choo Meaty Sticks
Choo Meaty Sticks are lovingly made in Ireland with all natural ingredients. 100% free from gluten, grains or anything artificial, Choo is designed to support dental health, the immune system, digestion and more.
Pawer Water
Award-winning Pawer Water advanced hydration supplements are reimagining canine wellness, by developing smart soluble nano-powder supplements designed to go straight into dogs' water bowls.
Rutland Naturals
Rutland Naturals chews & snacks are now available to the independent trade exclusively with We.pet. Air-dried to lock in natural goodness and flavour, this range is entirely sourced from the EU and contains no artificial colours, flavourings or preservatives.
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Creepy Cuties Halloween toys!
Introducing new Creepy Cuties Halloween toys from Great&Small! Perfect for spooky season, this exclusive toy range features rope skeletons, crinkly ghosts, bouncy bats and more!
Lily & Leo Luxury Goods
Luxury pet goods, designed with intention and crafted with care. Featuring Italian leather collars, Portuguese stoneware and cashmere sweaters for dogs, this is an ultra-premium British brand that prioritises quality.
Gizzls treats for dogs & cats!
Introducing Gizzls treats for dogs and cats! Natural, wholesome and hand-baked in the Cotswolds, this range uses simple recipes to provide pets with snacks that are both tasty and nutritionally beneficial.
GreenAcres Grain-Free & Working Dog
Wholesome natural dog food, exclusive to the independent trade. We are excited to announce that GreenAcres have expanded their wholesome dog food range, to include brand new Grain-Free and Working Dog varieties!
Benebone Bounce - built for real play
Playtime just got an upgrade! Introducing new Benebone Bounce toys, made from natural rubber. Benebone Bounce toys use natural rubber sourced from the sap of rubber trees around the world. This has been used to create a range of hardy toys that are gentle on teeth, and are dishwasher safe too.